Proof & Profit Monthly Newsletters

Proof & Profit is your go-to hub for insights at the intersection of beverage industry trends and smart financial leadership. From market shifts and growth forecasts to margin strategy and brand-building tips, we break down what founders and finance leaders need to know—without the fluff. Consider this your playbook for building a profitable, scalable beverage brand in a rapidly evolving market.

The Silent Competitor to Your Brand

GLP-1 drugs like Ozempic and Wegovy are changing consumer behavior — and that includes alcohol consumption. With over 9 million users today and projections to nearly double by 2030, beverage founders face a real risk of declining demand. In this month’s Proof & Profit, I break down: 1. The numbers founders need to know . 2. Which categories will win vs. lose. 3. The finance moves to protect your margins. Because the shift isn’t coming later — it’s already here.

Felicia Gallagher

Oct 12 min read

While most brands stall, smart founders are building with precision.

Unlocking Financial Clarity in the Beverage and Spirits Industry

The spirits industry is slowing—but that’s not the end of the story. It’s a filter. Weak brands are falling off, and the disciplined ones are just getting started. With Gen Z drinking differently, RTDs rising, and smart founders building with focus and financial clarity, now’s the time to rethink how great brands get made.

Felicia Gallagher

Aug 172 min read