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Felicia Gallagher, MBA, CMA, CPA, is redefining finance through faith, family, and excellence. As Founder of ThreeStone Solutions and creator of the Built Not Borrowed™ framework, she helps beverage and CPG founders align their finances with their values. Her journey proves that true success isn’t borrowed, but built with purpose, clarity, and conviction.

GLP-1 drugs like Ozempic and Wegovy are changing consumer behavior — and that includes alcohol consumption. With over 9 million users today and projections to nearly double by 2030, beverage founders face a real risk of declining demand. In this month’s Proof & Profit, I break down: 1. The numbers founders need to know . 2. Which categories will win vs. lose. 3. The finance moves to protect your margins. Because the shift isn’t coming later — it’s already here.

What do you see when you look in the mirror—your potential, or your doubts? Some days I look in the mirror and don’t recognize the person...

"Some weeks nearly break you. Last week was mine." Last week, I broke down. Two toddlers to keep alive and thriving. A husband whose...

The spirits industry is slowing—but that’s not the end of the story. It’s a filter. Weak brands are falling off, and the disciplined ones are just getting started. With Gen Z drinking differently, RTDs rising, and smart founders building with focus and financial clarity, now’s the time to rethink how great brands get made.

Running a business in the beverage and spirits industry is no small feat. You juggle creativity, production, marketing, and sales. But...

Craft spirits are growing fast—double digits in many categories. This isn’t a flash-in-the-pan moment. It’s a sustained shift in what...