All Posts

Running a beverage or spirits business? You know the thrill of crafting unique flavors and building a brand. But what about the numbers behind the scenes? Financial clarity is not just a buzzword. It’s the backbone of sustainable growth. Without it, even the best spirits can’t keep the business afloat. Let’s dive into effective strategies for financial transparency techniques that can transform your business. Why Financial Transparency Techniques Matter in Beverage and Spiri

Cash flow is the heartbeat of every beverage and spirits brand. It determines whether you can fund production, manage distributor delays, and reinvest in growth. This guide explains what cash flow means in business, how to read a cash flow statement, what free cash flow reveals about financial health, and why even profitable brands can face negative cash flow.

ThreeStone Solutions , a business specializing in boutique strategic finance & fractional CFO services for the consumer packaged & beverage industry, is proud to announce they have joined Women of the Vine & Spirits  as an Associate Corporate Member. Women of the Vine & Spirits is the leading mission-driven membership organization comprised of women and men who are committed to empowering and advancing women in the alcohol and alternative beverage industry.   “This membership

Every few weeks, someone asks me a version of the same question: “Will finance jobs be replaced by AI?” “Will AI take over finance?” “Will finance majors be replaced by AI?” Let’s talk about it honestly. The short answer? No, AI isn’t replacing finance. But it is  replacing the professionals who refuse to use it. I’ve been in finance for more than 20 years, which is long enough to see entire systems change. Excel macros once felt revolutionary. Then came cloud accounting, ERP

Felicia Gallagher, MBA, CMA, CPA, is redefining finance through faith, family, and excellence. As Founder of ThreeStone Solutions and creator of the Built Not Borrowed™ framework, she helps beverage and CPG founders align their finances with their values. Her journey proves that true success isn’t borrowed, but built with purpose, clarity, and conviction.

GLP-1 drugs like Ozempic and Wegovy are changing consumer behavior — and that includes alcohol consumption. With over 9 million users today and projections to nearly double by 2030, beverage founders face a real risk of declining demand. In this month’s Proof & Profit, I break down: 1. The numbers founders need to know . 2. Which categories will win vs. lose. 3. The finance moves to protect your margins. Because the shift isn’t coming later — it’s already here.

What do you see when you look in the mirror—your potential, or your doubts? Some days I look in the mirror and don’t recognize the person...

"Some weeks nearly break you. Last week was mine." Last week, I broke down. Two toddlers to keep alive and thriving. A husband whose...

The spirits industry is slowing—but that’s not the end of the story. It’s a filter. Weak brands are falling off, and the disciplined ones are just getting started. With Gen Z drinking differently, RTDs rising, and smart founders building with focus and financial clarity, now’s the time to rethink how great brands get made.