Founder Finance & Spirits Insights

Founder-focused insights on building financially strong spirits brands. From managing cash flow and aging inventory to mastering distribution and margins, this series blends industry context with strategic finance. For spirits entrepreneurs ready to grow with clarity, discipline and staying power.

Understanding Cash Flow: What Every Beverage and Spirits Founder Needs to Know

Cash flow is the heartbeat of every beverage and spirits brand. It determines whether you can fund production, manage distributor delays, and reinvest in growth. This guide explains what cash flow means in business, how to read a cash flow statement, what free cash flow reveals about financial health, and why even profitable brands can face negative cash flow.

Felicia Gallagher

Nov 13, 20253 min read

Craft Spirits: Navigating Growth with Financial Clarity

Craft spirits are growing fast—double digits in many categories. This isn’t a flash-in-the-pan moment. It’s a sustained shift in what...

Felicia Gallagher

Jul 30, 20252 min read